European Media Seminar – Berlin 27 – 29 April 2018



13:00: welcoming participants at the youth hostel “Alte Feuerwache” (Axel-Springer-Straße 40/41, 10969 Berlin)

15:00 to 16:00: Opening session

  1. the language editions and participants present themselves: presenting your background and field of work and interest, a quick wrap up on the  different language editions of our webzine, our work and extent of cooperation.
  1. presentation of the program of the seminar and the general topic of the seminar: covering European elections 2019 as a transnational webzine. Explaining how we want this seminar to be an opportunity for capacity building and to work altogether on strategies for the EP elections in 2019.

16:00 to 16:15: getting ready for the field trip (handing out room keys, leaving luggage at the hostel)

16:15 – 16:45 getting to Deutsche Welle

17:00 to 19:00: field trip to Deutsche Welle (DW): guided tour in the studios and newsrooms at DW Berlin; discussion with editors from one of DW’s main TV shows.

19.30: Dinner and get-together



7:30 – 8:30: breakfast time

9:00 – 15:00: 4 workshops, each with groups of 10 people max.

  • 1st workshop:  The Art of the Interview
  • 2nd workshop:  Improving your Online Communication
  • 3rd workshop:  Communication of EU Institutions
  • 4th workshop: Creating Podcasts from a European angle

9:00 – 10:30: 1st round of workshops

10:30 – 11:00: coffee break, socializing between the participants

11:00 – 12:00:  2nd round of workshops

12:00 – 13:00: lunch time

13:00 – 15:00:  3rd round of workshops

15.00-17.00: free time (or working voluntarily on the projects discussed in the workshops)

Optional program: a guided tour in the neighbourhood: discover the historical and contemporary newspaper district in Berlin Mitte around Kochstraße. What used to be the world’s biggest hub for the printed press during the Weimar Republic is now home to the Axel Springer publishing house, the newspaper taz and the German edition of le Monde diplomatique.

17.00-18.00: key note address by Maria Skóra (confirmed): “What future for democracy?”. Maria Skóra is Senior Project Manager at the think tank Das Progressive Zentrum. The main seminar room at Alte Feuerwache.

18:30 – open end: networking event with participants of the seminar, journalists, organisations, activists and European initiatives (finger food and drinks). Seminar rooms at Alte Feuerwache.



8:00 – 10:00: breakfast time

10:00 – 12:00: reporting on the workshops on Saturday, planning projects to be realized by the linguistic editions in cooperation.

12:30 feedback & reflections on the seminar

13:00: lunch and time to say goodbye!


Field trip: Deutsche Welle

By Fkraft-ew CC BY-SA 3.0, from Wikimedia Commons

Deutsche Welle or DW is Germany’s international broadcaster. With a range of TV and radio programs in 30 languages DW reaches more than 157 million people on a weekly basis.

The flagship is DW’s 24 hour news program in English. Other programs At the DW headquarters in Bonn and the studios in Berlin a total of 1.500 employees and nearly as many freelancers from

Made for minds is the credo of DW. According to it’s mission statement the target audience is decision makers and opinion leaders. In authoritarian countries, DW tries to reach out to citizens who engage themselves for democracy, civil liberties and progress.

On our field trip we will have the chance to …

  • learn more about the mission, history and structure of Germany’s international broadcaster
  • visit the studios and newsrooms at DW Berlin
  • taking part in a discussion with journalists at DW and get practical information  concerning their work experience, working conditions and career path


Key note address: “What future for democracy?”

The key note address will be delivered by Maria Skóra (confirmed), Senior Project Manager at Das Progressive Zentrum, Berlin.

Maria Skóra – Foto: privat

Maria studied sociology in Poland and Denmark and received a doctorate degree in economics in 2015. Before arriving in Germany, she divided her professional career between academia as a lecturer and the Polish Ministry of Labour and Social Policy. Since 2012, she also served as an expert for the All-Poland Alliance of Trade Unions and facilitated the activities of the United Nations Development Program in Warsaw. In Germany, Maria first worked as a program director at the HUMBOLDT-VIADRINA Governance Platform. Today, she is Senior Project Manager at Das Progressive Zentrum, an independent think tank based in Berlin. Maria is responsible for developing the expertise and activities of our organization in topics related to Central and Eastern Europe.

Workshop: Communication with EU Institutions

Contrary to other international organisations, institutions are at the heart of European integration – and consequently, the contact to institutions is crucial for journalists to obtain information, especially when it comes to very technical issues.

Liz Pender – Foto: privat

As clarity of organisation is not one of the distinctive features of the EU institutions, we dare to dive into the communicational jungle of Brussels: We explore the institutional structures and have a look at the tools and services provided for journalists and/or citizens to get informed. We are going to examine how the EU communicates information and how we can benefit from this.

Together with a guest speaker from a press or communication office/department of the European institutions we want to shed light on how EU communication works.

Speaker: Liz Pender (confirmed), European Parliament Liaison Office in Germany.


Workshop: European voices, creating podcasts

Radio is dead, long live the podcast! Few people do still have fixed times, when they switch on the radio and search for the air waves of their favourite program. Listening to podcasts however seems to be a long lasting trend. And even if devices and stiles change, the quality of traditional radio reporting is still necessary to produce an intriguing show.

The aim of our workshop is to share experiences on radio making and to create a podcast, that in the future can be produced as a series for our online magazines. Whether the production will take the form of a classic radio reportage, a discussion or a mix of „vox populi“ reports depends on the creativity and skills of the participants.

Schmidt, Anne-Sophie
Anne-Sophie Schmidt – Foto: privat

We encourage participants who already have some experience in radio journalism or podcast production – for instance in their local community or student radio – to take part in this workshop. Participants without prior experience in this field will be admitted if they have a strong interest and motivation to learn the necessary skills for recording and editing.

The language of the workshop is English. Participants will need to bring their own laptops. The technical equipment for recordings will be provided by us.

The workshop will be led by Anne-Sophie Schmidt (confirmed).

Anne-Sophie Schmidt is a freelance journalist at the local Berlin radio station Alex and for the student radio station couchfm.

She worked previously as a trainer for the university class “literature in radio” at Freie Universität Berlin.


Workshop: Online communication

Being a webzine most of our readers are referred to our page via search engines and social media. Therefore we want to dig deeper in how to improve our online presence in social media.

Some issues the workshop wants to address: How to use social media to reach out to more people? How to have a more attractive strategy of communication? How to respond to EU officials on twitter? How to make few posts more effective?

The workshop will be participative, with a put in practice moment. It aims at teaching participants communication strategies with social media. Editors of our online magazines will take home advice of how to improving our online communication.

Host for the workshop: Cherian Grundman (confirmed), founder of One Europe, an initiative that developed from a facebook page to an online plattform with hundreds of contributors.

Cherian Grundmann – Foto: privat

With a background in physics and design and a passion for politics Cherian was looking ways to encourage the development of transnational civic movements in order to pave the ground for more democratic sovereignty at the European level.

Cherian puts hope in the digital revolution to become an opportunity to develop a trans-national public of Europeans, evolving their society around citizens and democratic ideals rather than nations.

(Extract from Cherian’s profile on

Workshop: The Art of the Interview

How to land interviews, how to get interesting things out of the interviewee, and how to present the interviewee’s comments in an article? How to avoid making the situation awkward for both you and the other (presumably important) person? This workshop helps you conduct the perfect interview in different settings, from phone calls to Skype chats, real-life interviews and interviews shot on video.

Foto: privat

The workshop aims at providing practical training rather than theoretical input. In a small group you will have the opportunity to apply learned skills.

The workshop is led by Leander F. Badura (confirmed), editor at the weekly “Der Freitag” based in Berlin.

Twitter: @lefibra




featured image by Euranet_plus, flickr, CC BY-SA 2.0